The mangosteen moment
During last year's mangosteen season, three of us delivered a batch to a major Sri Lankan supermarket chain.
Almost 50% of the first load was rejected — not for quality, but for shape, colour, and size. We drove back
with a truck of perfectly good fruit that would rot within days.
On the way back, we sold the entire "rejected" stock to small fruit vendors at cost. Everything cleared before
it spoiled. The next day: same story, 30% rejected, sold again through the same channel.
That's when it clicked. Retailers and wholesalers are the highest-volume, most consistent source of surplus in the
country — and they already have a disposal problem they want solved. We didn't need to convince farmers to change
their behaviour or build cold-chain infrastructure from scratch. The surplus was sitting right there, at the
exit point of every major supply chain in Sri Lanka, waiting for someone to redirect it.
That realisation shaped our entire strategy: start with retail surplus redistribution — the fastest, lowest-friction
place to prove that imperfect food has real buyers at real prices — then use that density to build the infrastructure
that takes us all the way to the farmer.
Vision
A world where no harvest is wasted. We're building that future from Sri Lanka — proving that the right technology, infrastructure, and market connections can turn food loss into food value, at every scale, across every supply chain on earth.
Mission
To rescue surplus food from the gaps of broken supply chains — connecting every imperfect harvest to the people, businesses, and communities who need it, while returning fair value to the farmers and traders who grew it.